Digital Marketing Manager

Experience : 5-7 years of experience in digital marketing role

Functional Area : Marketing

Qualification : Graduate with a certificate of specialization in digital marketing (MBA will be a plus)

Work Location : Mumbai

Job Description :

Lead Management (Generation-Tracking-Conversion) & Marketing Automation:

· Generate, track, manage and report leads generation through various digital channels e.g. Facebook, Website, Google ad words, Linkedin, SMS, WhatsApp, Emails

· Optimize digital marketing spends & cost / lead

· Closely monitor lead quality, lead to sales conversion ratio (%)

· Guide the Call Center team to vet the quality of the leads & pass on only warm / hot leads

· Monitor & lead the Call Center team effectively to maximize follow-ups, lead evaluation & maximize ROI

· Utilize the existing marketing tools more effectively

Campaign Management:

· Plan, Execute and Report Marketing Campaigns through all possible digital channels - Email, SMS, Whatsapp.

· Campaign set up for various marketing programs

Website development & Management:

· Improve website traffic

· Complete web form integration with marketing tool

· Maintain website effectively with continuous updations not only with content but also on technical front


Social Media Management:

· Make social profiles active including Transasia Facebook page, Linkedin, Twitter, Youtube, Instagram

· Share updates on all social platform

· Improve customer engagement

Customer Database Management:

· Enrich the existing database of active and prospective customer list with correct email IDs & mobile numbers

· Improve the customer database segmentation based on various parameters

· Search more web sources to extract more prospective contacts for targeting marketing campaigns

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